Paid ads are a scam designed for the weak: > Made over 200M views for this one app > Would've cost over > $800,000 dollars with paid ads > Paid < $8K > Paid ads are just a lazy shortcut for the opulent ready to pay a 100x markup > Don’t hand over all your hard-earned cash on a platter to Zuck, Sergey, and soon Larry > Don’t brag about ARR if >90% goes straight back into ads > Go organic until the end