Apple had a secret weapon for decades: product shaping. Johnny Ive would prototype dozens of ideas in the lab. Show them to Steve Jobs. Then they'd decide what to build. The iPhone itself came from this process. Ive was working on a capacitive touch tablet. Jobs saw it and said it would work better as a phone. They canned the tablet. Built the iPhone instead. The rest is history. But only elite companies could afford this. Prototyping cost thousands of dollars per iteration. Most companies couldn't justify it. .@sachinrekhi explains why this is changing: "What is now possible with AI prototyping is that it's so cheap for us to go build these prototypes. It's incredibly easy for any of us to do that without thousands of dollars being spent on these wasted lab projects." AI prototyping makes product shaping accessible to everyone. Build multiple solutions. Test with customers. Ship what works. Lesson: The process that created the iPhone is no longer exclusive to Apple. AI prototyping democratizes world-class product development.